SPOTLIGHT ON The Model Max Keih
A new voice in fashion is rising — one that’s not loud, but powerful. Not polished for perfection, but raw in its realness.
At Iconner, we’re always drawn to stories that reflect identity, courage, and personal evolution. This season, we spotlight a model whose fashion journey didn’t begin in front of a lens, but in the corners of notebooks — drawing, designing, and dreaming at just 12 years old.
Now, he brings that same imagination to life through bold styling, unapologetic authenticity, and an energy that says: “If you think it looks good — wear it.”
Let’s dive into her story.
Passion From the Start
Fashion has never been just a look — it’s been a language. For Max Keih , it started young. “I’ve always been interested in anything and everything fashion related,” he shares. That early passion soon turned into late-night sketches, experimenting with outfits, and falling in love with self-expression through clothes.
Staying Authentic in a World of Comparison
Long before the camera noticed him, he was already telling stories through style.
While trends swirl and social feeds encourage imitation, he resists. “I try not to compare myself with anyone else,” he says — a simple but radical act in today’s industry. Instead of chasing algorithms or aesthetics, he focuses on growing his own vision. “Everyone’s journey is different. It’s important to stay authentic and think of something new.”
It’s a mindset that radiates through every photo he takes: grounded, bold, and refreshingly original.
Icons That Feel Like Home
Fashion icons can be found anywhere — and for his, it starts at home. “Definitely my mom,” he smiles. “She used to have the coolest outfits growing up. Some of my favorite pieces in my closet come from her.”
These aren’t just clothes — they’re memories stitched with style. Through his, we see the power of generational beauty and fashion that tells personal stories.
Streetwear Spirit, Classy Soul
Ask him to describe his look in a few words, and he’ll say: “Definitely streetwear — but I like to pop out in some classy stuff occasionally.” It’s a duality that defines him : grounded in comfort, but always ready to shift into a softer, elevated look.
From relaxed cargos and sneakers to tailored silhouettes with a twist, he lives in between structure and spontaneity — and never misses.
Where legacy meets individuality — our Icons features celebrate those who don’t just wear fashion, they live it. Dive into intimate portraits of tastemakers, rebels, and rulebreakers shaping the spirit of now. Because true style isn’t just what you wear — it’s what you leave behind.