In a striking blend of personal nostalgia and progressive design thinking, Eva Stammers brings us the “Wear-Any-Way” Dress — a piece that reinterprets the iconic ‘Football Casuals’ aesthetic through a female, sustainable lens.
This isn’t just fashion; it’s a cultural reclamation. Inspired by her childhood memories of West Ham matches with her father, Eva turns a traditionally male-dominated subculture into fertile ground for feminine innovation and conscious creation.
“This absence revealed a clear opportunity — to create womenswear that embodies the identity, attitude and functionality of the movement.”
The story of GEEZER GIRLS began in an unexpected place: her father’s wardrobe. There, Eva discovered garments shaped by the rhythms of British football culture — pieces that carried not just style, but history, identity, and pride.
Yet something was missing. Despite the subculture’s cultural richness, women were rarely considered in its sartorial expression.
Recognizing this gap, Eva saw more than a problem — she saw potential.
The “Wear-Any-Way” Dress was born out of that vision.
Designed to be multifunctional, customizable, and seasonless, it speaks directly to today’s urgent dialogue around sustainability and overconsumption.
Each element — from fabric choice to silhouette adaptability — reflects Eva’s commitment to intentional design.
“It’s about making clothing that lives with you, not just in your closet,” she explains.
Emotion also plays a central role. Rooted in cherished match-day memories and quiet moments of bonding with her father, this project carries a depth that surpasses trend.
It’s as much a tribute to heritage as it is a step forward for women in fashion, sport, and beyond.
The final product? A powerful, wearable statement of cultural pride, gender inclusion, and eco-consciousness.
Eva’s work invites us to ask:
Who gets to belong in fashion subcultures? And how do we design for lasting change?
By merging identity, purpose, and style, Eva Stammers proves that reimagining fashion doesn’t mean erasing the past — it means honoring it while making space for more voices in the story.
