The In Between Is Where I Begin
Some stories don’t just dress the body — they wrap around the soul. Zina Louhaichy’s work is one of those stories. With her latest collection, All My Exes Live in Morocco, she offers more than fabric and silhouette — she offers memory.
Woven through her work are the scents of rose water, the call to prayer echoing in a Casablanca alley, the blazing sunsets of the Sahara, and the pulse of Harlem in the heat of summer.
Her aesthetic doesn’t chase trends — it reclaims space
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As an actress, artist, and designer born at the intersection of Morocco and New York City, Louhaichy navigates the complexity of diaspora identity with unapologetic grace. Her aesthetic doesn’t chase trends — it reclaims space.
“Our generation is done hiding where we come from. Our culture is what makes us powerful.”
Through bold, hand-printed statements and nostalgic motifs, she challenges the boxed-in narratives often imposed on North African women and those who live between cultures.
Collections like All My Exes Live in Morocco and BLADI are not simply fashion — they are declarations of identity. She treats the body as a canvas and fashion as a daily act of storytelling. Her memories — her meema’s prayers, the textures of old caftans, her father’s nose and her mother’s smile — live in every stitch. And in those stitches, she makes space for others, especially women, to be seen, heard, and remembered.
Zina Louhaichy’s creative vision is both personal and political — a loving disruption of Western assumptions about North African femininity. Her brand Louhaichy is more than a label; it is a cultural portal, a love letter to her roots, and a manifesto of pride for all those living in-between.