Blog

Black and White Stories of Streets and Souls Photography, at its best, captures not only what is seen, but also what is felt. Few embody this truth as profoundly as Ahmed Aithammou, a Moroccan photographer whose lens has been devoted for more than 14 years to the fleeting moments of human life. Born and raised […]

The Radical Aesthetics of Decay: Inside Abdellah Idsidibella’s Vision In the ever-shifting landscape of contemporary art, few artists dare to embrace destruction as deeply and instinctively as Abdellah Idsidibella. A visual artist, painter, installation artist, and conceptual photographer from Ida ou Gougmar, Tiznit, Idsidibella approaches art not as decoration, but as a radical act —

Morad Lemghari: Cinematic Storytelling in Still Frames In the vast and ever-evolving world of visual storytelling, few voices manage to strike a balance between honesty, atmosphere, and human depth. One such voice belongs to Morad Lemghari, a Hamburg-based photographer originally from Morocco, whose work moves seamlessly between portraits, street photography, and conceptual narratives. His imagery

Anouar from Fez: Redefining Men’s Fashion in Morocco In the ever-expanding world of fashion, true voices often emerge from unexpected places — carrying not only personal dreams but also cultural critiques. One such rising voice is Anouar, a 19-year-old model and fashion enthusiast from the city of Fez, Morocco. With an early passion for design

Rana Baghdadi: Fearless Voice in Arab Fashion In today’s digital landscape, fashion creators are no longer just content makers — they are cultural translators, weaving their identities, experiences, and communities into bold visual narratives. Among the voices reshaping how Arab fashion is seen and celebrated, Rana Baghdadi stands out. With her fearless creativity, a deep-rooted

Andrew Ochuko: Redefining Cinematic Fashion Photography In today’s rapidly shifting world of visual culture, few photographers manage to blend timeless nostalgia with a distinctly modern edge. Among them is Andrew Ochuko, also known as SOUL FOCUS, a Nigerian photographer whose lens captures not just images but emotions, memories, and entire worlds within a single frame.

Zakaria Ouassahi: Mixing Passion, Style, and Freedom In the ever-evolving world of fashion, new voices and visions constantly rise, each bringing their own rhythm, story, and energy to the stage. Some emerge from traditional paths, meticulously carved with early exposure and polished networks. Others, however, step into the light from unexpected directions, carrying with them

El Mehdi Jaber (La9ta): Moroccan Filmmaker, Music Video Director, and Color Artist Shaping the Future of Rap and Visual Storytelling In the raw energy of Casablanca’s streets, where rhythm, color, and resilience collide, El Mehdi Jaber — better known as La9ta — has built a name that resonates across Morocco’s creative landscape and beyond. A

Marouane Baaziz: Moroccan Photographer Behind Art_ftswira Turning Everyday Life Into Cinematic Poetry In a world saturated with images, where photographs are often consumed and forgotten within seconds, there are artists who remind us that photography is more than a snapshot — it is storytelling, emotion, and atmosphere. Among them is Marouane Baaziz, the Moroccan photographer

Oscar Hansen: Queer Fashion Designer Redefining Tailoring, Identity, and Elegance Through Fluid Silhouettes In today’s fashion landscape, where identity and artistry increasingly intertwine, few voices speak with the clarity, boldness, and elegance of Oscar Hansen. A queer fashion designer with a vision rooted as much in history as in modern experimentation, Hansen has emerged as