Blog

“Abdelmoula Filali: Where Culture Becomes Couture” In today’s fashion industry, where trends often overshadow truth, Ariaz dares to do the opposite — anchoring every design in memory, defiance, and deep cultural resonance. The brand was born from the fire of lived experience, where the streets weren’t just places of survival but schools of expression, and […]

“Fashion became my voice when words failed.” In this single sentence, Hidar Safaa defines not only her personal journey, but an entire philosophy — one rooted in healing, anger, softness, and revolt. Her work is not simply clothing. It is an unfiltered response to silence, to powerlessness, to the invisible structures that shape and sometimes

SPOTLIGHT ON The Model Max Keih A new voice in fashion is rising — one that’s not loud, but powerful. Not polished for perfection, but raw in its realness.At Iconner, we’re always drawn to stories that reflect identity, courage, and personal evolution. This season, we spotlight a model whose fashion journey didn’t begin in front

In a world that still clings to rigid beauty standards, Aya Zerouali stands tall — not in height, but in spirit. A model, fashion student, and proud visionary, Aya brings her voice to the forefront of the fashion industry, reminding us that true beauty lies in bold individuality. A model, fashion student, and proud visionary,

Where the Moroccan Fashion Designer craftsmanship meets timeless femininity. In a world of noise, her designs whisper truth. Drawing inspiration from landscapes, Moroccan art, and the elegant quiet of everyday life, this designer’s creations are timeless reflections of identity and craftsmanship. Iconner Magazine is proud to spotlight a voice in fashion that honors heritage, embraces

How anxiety, memory, and the soul of Fez shaped a filmmaker’s voice “I didn’t grow up dreaming of becoming a filmmaker,” writes Yassine Benmoussa, artist and storyteller from Fez. “I grew up trying to understand my own silence.” That single line says everything. There was no grand career ambition, no cinematic fantasy. There was, instead,

In a striking blend of personal nostalgia and progressive design thinking, Eva Stammers brings us the “Wear-Any-Way” Dress — a piece that reinterprets the iconic ‘Football Casuals’ aesthetic through a female, sustainable lens. This isn’t just fashion; it’s a cultural reclamation. Inspired by her childhood memories of West Ham matches with her father, Eva turns

How One Designer Turned Loss and Nostalgia into a Poetic Final Piece What happens to a memory when no one is left to share it with you? This was the quiet question at the heart of The Last of the English Rose’s, a final piece that merges fashion with poetry, memory, and decay. The title

Behind every frame lies a calm voice asking us to linger, to look again. There’s something poetic about the way Tariq Ouhti sees the world — clouds, light, color, and fleeting emotion, all captured with quiet intention. His work speaks in stillness, inviting the viewer to linger just a little longer. His work speaks in

Exploring fashion as resistance, emotion, and personal mythology. In a world where fashion often flirts with fantasy, Sculpted Freedom plunges into it headfirst — fierce, bare, and burning with purpose. This scale mail piece is not just a garment; it is myth made wearable, armor born from emotion, and a symbol of unfiltered identity. The